Refine your content using the Instagram insights
If you are starting an IG account for your business, focus on learning insights rather than improving numbers. IG insights offer you some valuable data to understand the customer behavior and interests.
So, my tip is, before sharing the account with your immediate circle, just keep it open for a week or more. Then it will pickup the organic route and tell you some interesting insights about the target audience. You can follow these steps.
1. Make IG profile and update logo, bio and other contact details
2. Upload 9 different images on the feed. Make the difference by using different color themes, different products etc.
3. Add relevant and popular hashtags. (Do a hashtag research)
4. Do not share or send your profile link to anyone.
Follow the above steps and check how the content is performing. Go to Instagram insights and check the posts’ performance. It will tell you which type of content, colors your TG prefer most. Remember that this is 100% organic reach. You can plan your future content and product enhancements according to the following insights.
According to the screenshot, Target audience of this domain prefer abstract arts, rather than natural themes. Therefore, this business can upload more abstract pictures with relevant hashtags. Or, if you have a budget, you can try some IG ads also for abstract theme content.
On the other hand, the account reach is low for the image at the right bottom corner. The reason could be the less visibility of paintings. Since the hashtags take the image for the painting enthusiasts, they do not need to see any interior decorations. Therefore, brand should focus on displaying the paintings on the center of the image.
Deriving insights like this, make your strategy refined. Just try and see how it works.