Giveaways are something we come across regularly on the social media feeds. Brands follow this approach to increase the engagement of their profiles and tap on to a new set of audience in a cost-effective manner. …

Milestones and achievements inspire the journeys and strengthen the mindsets to reach more heights. Bluepeak Travel Instagram profile achieved a milestone of reaching 1000 followers on Instagram within three months after the launch. It has been a wonderful team effort with lots of commitments. Here is our long story short…

We are living in a world filled with innovations, inventions, and information. If your venture/ business is not an innovation driven, it is difficult to sustain in the industry. To convey the message and idea of the innovation, information should be handled efficiently and effectively on your platforms. …

In one point of your digital marketing career, your client or supervisor will ask you the question. Why don’t we try Google Search Ads? If you start setting up a search ads camapaign after this call, you will face a lot of consequences if you have never done it before…

As we all know, UAE digital marketing spectrum is highly competitive. Number of large organizations and individuals competing for ad space and programmatic methods also actively engaged in media buying. In that context, achieving results for a new entrant in the market is challenging. But it is not impossible. We…

If you are starting an IG account for your business, focus on learning insights rather than improving numbers. IG insights offer you some valuable data to understand the customer behavior and interests. So, my tip is, before sharing the account with your immediate circle, just keep it open for a…

When I discuss about campaign performances with SME owners, most of them complain that their CPAa (cost per acquisition) are high for the recent campaigns they have done. As a solution for this, they updated audiences, changed creatives, changed captions but still the results are same. What does exactly happen…

During a pitch to a Singapore client, I was asked a very interesting question by the prospect. I was presenting my performance marketing plan and explained him our strategy on Google search, display and video ads. …

Growth is the primary target or intention of every business or a brand. People do seek for growth in sales, leads or brand awareness in every stage of the business. In terms of growth, growth hacking is a renowned concept which every marketer or business owner is willing to embrace…